Imaginative and perfectionist, eccentric and delicate... Just like the words that describe it, current Japanese fashion is a clever paradox.

Its common denominator: conceptual design associated to handcrafted values.
Japan intrigues, Japan fascinates: let's have a closer look at three budding creators, each one with a personal identity (card).

Year of birth : 2003
What we like : Produced in a tiny family factory, Y+ creations give a contemporary twist to classic shapes through the superior technical refinement of materials used.

That special something : Flying in the face of political correctness, Yellows Plus is “more Asian than ever” (says its creator), suggesting assertiveness and an accentuation of the Japanese style.
Eating a hamburger is like being American and wearing Yellow Plus is like being Japanese!

Year of birth : 1917
What we like : Because Johnny Depp standing next to a fireplace could have been the inspiration. This eldest designer has produced a perfect mixture of current fashion feeling and a look that’s almost hyper-retro.

That special something : Kame Ha Man Nen = A turtle lives ten thousand years
A tortoise personalizes the eyeglass temple piece: the brand has made this reputedly long-lived creature a symbol of its timeless character.

Year of birth : 2008
What we like : Because Lotho shows such promise that we can’t help asking, “Whose turn is it now?”

That special something : This youngest designer takes a friendly poke at popular models of the Wayfarer, aviator or Jackie O type, adding just the right little touch to make them trendy…and it works!